A FRAMEWORK FOR ELECTRONIC COMMERCE ADOPTION: A STUDY IN KADUNA STATE, NIGERIA
AbstractThe paper proposes a framework that integrates Perceived Credibility,
Perceived Regulation, Perceived Benefit, Perceived Awareness/Education
with the Unified Theory of Acceptance and Use of Technology (UTAUT)
concept in users’ adoption of e-commerce in Kaduna State, Nigeria. The
findings show that while the original UTAUT model suggests a positive
relationship between its variables and Behavioral Intention, it appears that
the data do not support a significant relationship between these concepts.
However, significant relationships were identified between performance
expectancy, effort expectancy, facilitating conditions, perceived regulation
on behavioural intention to adopt e-commerce. Unfortunately, no
significant relationships were found between social influences, Perceived
credibility, Perceived Benefit, Perceived awareness/education with respect
to Behavioral Intention.